SEO

Not for content SEO. The technical stuff (site speed, crawling, indexing) matters, but most content teams can focus on what they control: keyword research, quality content, and internal linking. We cover the content side here.

Typically 3-6 months to see meaningful results. New sites take longer. Existing sites with authority can rank faster. The key is consistency—publishing quality content regularly beats sporadic bursts.

Start with keywords where you have genuine expertise and can add unique value. Low competition + clear intent beats high volume + impossible competition. Our Keyword Analyzer tool helps identify opportunities.

It's not about word count—it's about comprehensiveness. Cover the topic thoroughly without padding. A 800-word post that answers the query beats a 2,000-word post that rambles. Match the depth to the search intent.

Both. Updating old content that almost ranks (positions 5-20) often delivers faster results than new posts. Aim for a mix: 70% new content, 30% updates to existing posts.

Google doesn't penalize AI content—it penalizes low-quality content. Generic AI slop won't rank. AI-assisted content with genuine expertise, unique perspective, and brand voice can rank well. Quality is the filter, not the tool used.

Google Search Console (free, essential). A keyword research tool (many free options work). A way to track rankings. That's it for starting out. Expensive tools help at scale but aren't required to begin.